Category: CX

Here’s why customer experience matters.

June 16, 2014 by in category CX

Here’s an interesting (and robust) list of reasons why companies should be interested in building a customer-focused business. (As compiled by Return on Behavior  Magazine) Facts about customer experiences and referrals 96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – 1st Financial Training services A dissatisfied customer will […]

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Avoid These Customer Experience Shortcuts

April 22, 2014 by in category CX

I’m a blue slope skier. I’m not a bad skier, I just prefer taking my time and soaking in the scenery over shrieking like a chimpanzee on fire as I create a yard sale of ski gear strewn down the slope. Once, while skiing with a good friend (who remains a good friend, even after […]

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Five Customer Experience Strategies You Can Implement Now.

April 7, 2014 by in category CX

We believe building a Customer Experience focused organization involves four stages: 1) Culture. 2) Understanding. 3) Design. 4) Training. Every customer experience is individual. For example, on most airline flights, the customer experience for a first-class passenger will differ from those in coach. Two customers in coach may have very different experiences on the same […]

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So…why have you not adopted a Customer Experience culture?

March 24, 2014 by in category CX, Employee Engagement, Leadership

In 2011, Ecoconsultancy’s Multichannel Customer Experience Report discovered that only 20% of companies have worked to design a customer experience. Visionary business leaders might have seen this as an opportunity to surge ahead of their competitors. But three years later, not much has changed. Probably based on the four reasons your competitors have not taken action. So […]

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Your success depends on your customers, not your product.

January 8, 2014 by in category CX, Leadership

A few years ago, I realized there is a certain type of client I truly enjoy working with – insightful leaders. Like a rock and roll star thanking their fans at the end of every show, insightful leaders intuitively understand success is a result of your customer, not your product or service. Insight is defined […]

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Customer Experience May Not Be What You Think.

December 7, 2013 by in category CX

The Customer Experience movement is here to stay. Many of today’s strongest brands were built almost entirely on Customer Experience. Starbucks, Zappos, Amazon, Southwest Airlines, to name a few. As this movement spreads, large companies are creating experience managers and experience committees. In 2012, Oracle president, Mark Hurd, analyzed the customer experience revolution. In his article, Hurd’s […]

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