Inbound marketing delivers a more relevant patient experience. Traditional marketing is interruptive, forcing messaging on patients they may or may not be interested in. Once they’ve tuned you out, you may never get them back. Worse yet, the ONLY measure of success is a purchase. And even then, it is difficult to attribute the sale to your marketing. Inbound marketing provides the content your patients want, when they want it. By aligning the content you publish with your patient’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Meet the patients on their terms and you will win more business.
What is Inbound Marketing?
Inbound Marketing leverages the customizable and measurable digital tools your patients use when they begin their experience:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Landing Pages
- Email Marketing
Why your patients make decisions has changed.
Today’s multi-channel world offers your patients more choices, while empowering them with third-party insights into your services through online sources. Customers now switch between channels as they move toward purchase: shop by smartphone, watch TV, read online reviews, talk to a friend, even trying you once. It’s a more circular–or even zig-zag–buying cycle.
Rather than creating one-size-fits-all messaging, inbound allows you to to target patient segments and educate them through search engines, blogs, and social media. Incorporating landing pages generates qualified lead information to nurture and convert. Best of all, we use high-powered and comprehensive inbound analytics to help to track progress, watch growth, and promote improvement and development.
First, the marketing efforts we implement for you are focused on patient experience based content. Content your patients are engaged in, delivered on their terms, creates differentiation in a marketplace full of competitors saying and doing the same things.
Secondly we make your inbound marketing painless. It’s important your team has a commitment to the process, but we can provide the heavy lifting by executing for you, if desired, including:
- Buyer Persona Development
- Content Creation and Marketing
- Editorial calendar and engagement training
- Website Design, Development and Maintenance
- SEO and Keyword Research
- Social Media Marketing
- Lead conversion and ROI
- Analysis and on-going strategy adjustments
We can even teach your team how to manage your inbound efforts moving forward.