Engagement is all about relevance. When a patient enters a term into a search engine, they are defining what is relevant to them. We can help you use that information to engage through search engine optimization.
By leveraging our knowledge of online buying behaviors, we can use your patients’ searches to define and refine your online positioning and improve your search engine ranking positions in Google, Yahoo and Bing. The more relevant your keywords, the more effective your tactics.
Our approach to search engine optimization
All of our SEO packages can include a complete current SEO audit, thorough analysis of your competitors, keyword research to identify relevant search terms for your business based on popularity, relevance and competitiveness.
High Commercial Intent Keywords
We approach your keyword selection differently than many SEO companies. We grade the keywords based on relevance, competitiveness and the customer’s potential for purchase (or commercial intent). We not only review brand, product/service and competitive terms, but also substitute and complementary terms as well as customer terms. Then we utilize our proprietary system to develop a list of highly relevant keywords. Ask us more about our comprehensive keyword approach.
Website SEO audit and Competitor Analysis
Our experienced content managers will analyze every aspect of your website that affects search engine ranking. In addition, we can perform comprehensive analysis of your competitor’s websites. You will be provided with a report and a list of specific recommended actions needed to improve your website ranking.
SEO Copywriting with Effective Keywords Research
We utilize a combination of proven industry best practices and our own proprietary development methods to identify the keywords that patients could use to search for your products and services. We then develop content that drives results in rankings and conversions based on popularity, relevance and competitiveness.
Professional Link popularity building
Increasing link popularity of your website plays an important role in search engine rankings. Our steady link building campaign using different methods such as directory submission, guest blogging, and viral link baiting articles can generate a consistency in the backlinks for your website.