Companies used to carefully craft messages and deliver these message via traditional advertising tactics like print, radio, television and outdoor. Now the power has shifted. Consumers have a voice online that can enhance your marketing, or hinder it if not monitored.
There are many challenges to reputation management. Online comments are often based on emotion over facts. People leaving negative feedback or complaints are more common than positive reviews.
Alternatively, when making health care decisions, reviews online can be a powerful motivator for your target audience.
According to a Local Consumer Review Survey from BrightLocal, 88% of consumers say they trust online reviews as much as personal recommendations. Of course, delivering an amazing patient experience every time will be your first step toward defining your reputation, however, we can help you develop strategies to increase positive reviews and mitigate those negative statements.
To find out more, please email us with questions.