Today’s multi-channel world offers your patients more choices, while empowering them with third-party insights into your services through online sources. Customers now gather information about your clinic as they move toward purchase: shop by smartphone, watch TV, read online reviews, talk to a friend, and more.
We believe your marketing should provide a more relevant patient experience. Traditional marketing is interruptive, forcing messaging on patients they may or may not be interested in. Once they’ve tuned you out, you may never get them back. Worse yet, the ONLY measure of success is a visit. And even then, it is difficult to attribute the patient visit to your marketing.
We help provide content your patients want, when they want it. By aligning the content you publish with your patient’s interests, you naturally attract traffic that you can then convert, close, and delight over time. Our proprietary Content Distribution™ system then expands the reach of your content beyond standard online distribution, improving your search results. Rather than creating one-size-fits-all messaging, we show you how to target customer segments and educate them through search engines, blogs, and social media. Best of all, we use high-powered and comprehensive inbound analytics to help to track progress, watch growth, and promote improvement and development.
Meet your patients on their terms and you will win more customers.