How We Do It

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Customers appreciate information over interruption.

Inbound-Process-Graphic

Today’s multi-channel world offers your patients more choices, while empowering them with third-party insights into your services through online sources. Customers now gather information about your clinic as they move toward purchase: shop by smartphone, watch TV, read online reviews, talk to a friend, and more.

We believe your marketing should provide a more relevant patient experience. Traditional marketing is interruptive, forcing messaging on patients they may or may not be interested in. Once they’ve tuned you out, you may never get them back. Worse yet, the ONLY measure of success is a visit. And even then, it is difficult to attribute the patient visit to your marketing.

We help provide content your patients want, when they want it. By aligning the content you publish with your patient’s interests, you naturally attract  traffic that you can then convert, close, and delight over time. Our proprietary Content Distribution™ system then expands the reach of your content beyond standard online distribution, improving your search results. Rather than creating one-size-fits-all messaging, we show you how to target customer segments and educate them through search engines, blogs, and social media. Best of all, we use high-powered and comprehensive inbound analytics to help to track progress, watch growth, and promote improvement and development.

Meet your patients on their terms and you will win more customers.

Services

Customer
Creation
Strategy

How to differentiate
your business in ways
your competitors can't
imitate.

Website
Development

Website Development
Mobile Development
eCommerce
Intranet Sites

Mobile

Mobile Responsive
Mobile Websites
Mobile Apps
Mobile Marketing

Web
Marketing

Turnkey Campaigns:
Email Marketing
SEO
Pay-Per-Click
Social Media
Targeted Digital Advertising

SEO/SEM

Audits
Keyword Research
Optimization
Pay-Per-Click

Social Media
Optimization

A one-of-a-kind
direct mail program
with trackable results.

Content
Development

Website Content
Blogs
Social Media Content
Webinars
Interviews
Articles
Online Videos

Direct Mail

A one-of-a-kind
direct mail program
with trackable results.

Videos

Development
Scripting
Shooting
Producing
Editing

Places &
Review
Management

A one-of-a-kind
direct mail
program with
trackable results.

Tracking &
Reporting

We provide
monthly reporting
of all activities
to measure results.

Traditional
Marketing

Public Relations
Outdoor
Television
Radio
Advertising
Brochures/Flyers
Signage

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